Your startup.All overSan Francisco.
PosterFlight runs poster campaigns on real SF streets, end to end: we plan the routes, design and print the posters, hang them legally, photograph every single placement, and take them down on time. You send a link. The city starts seeing it everywhere.
from $2,950 · live in about a week · every poster photo-verified
The internet is full.
The people you’re building for have three ad blockers and a muted feed. Then they close the laptop and walk the same blocks they walked yesterday — to coffee, to the office, to the gym — past poles that have carried street notices for a century. Nobody scrolls past a pole. Nobody has a way to mute Valencia Street.
San Francisco is seven miles by seven miles, and everyone you want walks the same forty blocks of it. That’s not a targeting problem, that’s a route. A poster on the right corner gets seen by the same person, at eye level, over and over, with nothing bidding against it. We just do it properly.
The flight plan.
Brief
day 0Twenty minutes. Who you want to reach, where they walk, what you're launching, when it needs to be up.
Route
days 1–2We draw your route from our field-audited map of legally posterable, high-visibility poles. Zones, not zip codes.
Creative
days 2–4Bring finished art, or hand us a logo and a URL. Either way it leaves preflight as a poster people can read at walking speed.
Up
day ~7Printed on stock that survives fog, hung with city-legal attachment, and photographed — every single placement, with a GPS pin and timestamp.
Report
day 7–30A live map of your campaign, scans by route, replacements when the street takes its cut, a wrap report, and on-time removal.
Receipts included.
Out-of-home advertising has run on trust for a hundred years. We thought we’d try proof. Every placement in your flight produces a record — a photo of your poster on its pole, a GPS pin, a timestamp, a pole ID — on a map you can open from your phone. When someone upstairs asks whether the posters thing actually happened, you forward a link.
sample records. yours will have real streets on them.
Pick your streets.
The startup corridor
SoMa and Dogpatch — the walk from Caltrain to the office, the lunch loop, the YC gravity well.
Valencia and vicinity
The Mission — where your users eat, drink, and claim they're leaving the city, plus both BART stations.
Hayes to the Panhandle
Cafés, gyms, and the weekend foot traffic of everyone with a Patagonia and an opinion about model releases.
Your call
Tell us who you want. We draw the route from the audited map and tell you honestly how many placements it supports.
final placement counts come from a physical route audit, not vibes. if a zone only supports 40 great placements, we say 40.
The rate card.
THE PILOT
50 placements · one zone · 30 days managed · bring your own art
$2,950
THE LAUNCH
75 placements · up to two zones · 30 days managed · creative adaptation included
$3,950
THE TAKEOVER
150+ placements · multi-zone · 60 days maintained · two creative variants · category exclusivity
from $7,500
Every flight includes
- Route planning from our field-audited pole map
- Printing on stock that survives fog season
- City-legal installation, per Article 5.6
- Photo and GPS proof of every placement
- Replacement allowance when the street takes its cut
- QR short links and UTMs per route
- A wrap report you can forward upstairs
- On-time, documented removal
Add-ons: original creative concept +$950 · extra variant for street A/B testing +$450 · extra maintenance pass +$400 · category exclusivity +30%. You buy verified placements, not sheets of paper — counts are confirmed by the route audit before you pay.
For reference: traditional managed wild-posting in SF runs $2,500–$9,000+ per campaign, and printing is usually billed separately. Ours never is.
One honest note: we’re new. Campaign 001 has not happened yet, and whoever books it gets founding pricing and a frankly unreasonable amount of our attention. Claim 001.
You could do this yourself.
Genuinely. San Francisco lets anyone post on qualifying poles, and we published the rules. Here’s the full job description:
read article 5.6 of the public works code, learn which poles are city-owned (a lot of them aren’t), memorize the historic street-light exclusion list, design a poster readable at walking speed, find a printer, pick a paper stock that survives karl the fog, keep everything under 11 inches, source non-metal banding because staples and glue are illegal, write the posting date in the corner of every single copy, brief a tasker, hope, re-walk the route to check their work, replace the ones that vanished by friday, calendar the legal removal deadline, walk the whole route again to take everything down, and then explain to your cofounder why this took three weeks.
And here’s the part that matters: the TaskRabbit will say the posters went up. We’ll show you.
Or: send one email.
Questions.
Is this legal?
Yes. San Francisco's Public Works Code (Article 5.6) allows posting on qualifying city-owned poles, within strict rules on size, attachment, dating, and removal deadlines. Our whole operation is built around those rules — right poles, legal attachment, dated corners, on-time removal. We wrote a plain-English guide to the whole thing.
Why not just hire a TaskRabbit?
You can, and for a tiny one-off you maybe should. What you'd be recreating is everything around the tasker: knowing which poles are legal, routes that actually reach your audience, print specs that survive weather, proof that the work happened, replacements when posters vanish, and the removal deadline nobody remembers. That's the part we sell.
How fast can we be on the street?
About a week from brief to streets — route and creative in the first few days, then print and installation. If you have a launch date, tell us and we'll work backwards from it.
What exactly is a placement?
One poster on one approved pole, verified with a photo, GPS pin, and timestamp. You buy verified placements, not sheets of paper — we print overage at our cost.
What happens when posters get torn down?
Some will be — the street takes its cut, and anyone who tells you otherwise is lying. Every flight includes a replacement allowance and a maintenance pass, and your map shows real survival, not a fiction of 100% uptime.
Can we use our own designs?
Please do. Print-ready art goes through our preflight (size, legibility at distance, date corner, QR) and straight to the printer. If you only have a logo and a URL, we adapt what you have — that's included in The Launch and up.
How do we measure results?
Each route gets its own QR short link and UTM, so scans and visits show up by neighborhood in your wrap report. The honest answer: posters are a presence channel. Expect branded-search lift and 'I keep seeing you everywhere' messages more than last-click attribution.
Do you have case studies?
Not yet — we're new, and we'd rather tell you that than invent a logo wall. If you book this month you're literally Campaign 001, which we'll print on your wrap report. What we can show you today: our pole map, our verification system, and a contract that says every placement gets photographed or you don't pay for it.
Do you work outside San Francisco?
Not yet. SF first, done properly. If you want another city, tell us anyway — it helps us pick city two.
Say it with paper.
Tell us what you’re launching and who needs to see it. We’ll send back a route sketch, a price, and a straight answer on whether posters fit.
your competitors are bidding on keywords. take the pole.